Lakshmipathy Bhat, Former Vice-President, Draftfcb-Ulka – Bangalore, has joined Siddharth Banerjee and Bhavna Sharma to launch CodeConclave, a new mobile marketing venture, reports Afaqs. The company will offer mobile marketing services focusing on branded app solutions to clients. Currently, the company is meeting clients to introduce them to their new offerings. According to the report, the company has offices in Mumbai and Bengaluru in India, with a global support structure spread across Cape Town (South Africa), Copenhagen (Denmark) and North Carolina (USA) and services across Asia and West Asia.
The company had previously launched apps such as Sari, Meter Down Auto and Meter Down Taxi on iPhone, iPad, Android and Windows Phone, and is developing a mobile web property for mobile accessories seller, Stuffcool.
The founders: Prior to Draftfcb-Ulka, Bhat has had stints with Gray Worldwide, Sri Lanka and Mumbai at various positions. Banerjee is a digital strategist who specialises in mobile media. He has worked with various creative agencies such as Grey Worldwide, Publicis Graphics and Intermarkets Advertising. Bhavna Sharma has worked as art director and brand strategist with various agencies.
The company would be competing with existing players like Affle and InMobi, which recently announced mobile focused rich media offerings, in addition to advertising companies such as Jivox and Komli.
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