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Idea Launches Dual SIM 3G Android Handset For Rs 7,190

Idea Cellular has launched a 3G capable dual SIM (GSM+GSM) Android handset, Aurus, which also offers video calling functionality. The device is priced at Rs. 7,190 and is bundled with benefits worth Rs. 2,340 that users can avail after a recharge of Rs. 259 or Rs. 260 in form of free minutes, 6GB data free Idea TV subscription. This is the fourth Android handset by Idea but the first ever Android handset with video calling functionality.

The device has been manufactured by Alcatel, and post purchase service will also be provided by Alcatel and not Idea. It comes with a 1 year warranty. The launch appears to be in line with Idea’s stated approach to 3G, of encouraging adoption by launching low cost 3G devices. Idea expects to sell more than 100,000 Aurus handsets in the next 3-4 months.

Response to previously launched handsets: Idea has previously launched two other single SIM android devices — Blade and ID-280 and a dual SIM 3G handset ID-918. Idea informed us that it has sold more than 100,000 ID-918 handsets out of which around 80% people who bought the handsets have remained with Idea’s network. Currently Idea has 4 million 3G subscribers and 20 million Data Subscribers.

Features and Specifications

  • Google Android 2.3.6 Gingerbread OS
  • 3G capable
  • 4GB SD card included
  • 256MB RAM
  • 800 MHz processor
  •  5 Megapixel camera on the back end
  •  3.5-inch Capacitive (Multi Touch) screen,
  • Micro SD support up to 32GB
  • Geo-tagging
  • GPS Navigator software
  •  FM radio and MP3 Player
  • Cloud backup
  • Connectivity: WiFi, Bluetooth, Social Media Apps, hotspot
  • 1300 MAh battery; 2 days of standby and 8 hours of talktime
  • Gravity and proximity sensor
  • Chrome finish backend

Content and social network 

The handset comes with data services worth Rs. 2,340 with Rs. 259 Idea TV pack. The Idea TV pack offers free subscription to Idea TV for 3 months, 2 GB of 3G data download per month for 3 months, and 10 minutes free video calling service every day for 90 days. However, this is only a special introductory offer and is available for both prepaid and postpaid users.

The device comes pre-loaded with social networking apps such as TwitterFacebookOrkut, and content apps such as YouTube apart from the Idea TV feature. The device also comes pre-loaded with GMail, Gtalk, Gmaps, Google search, Google Play, Voice search navigation, Atitude, Places Sound Recorder, among others. It also packs applications like Antivirus and layer.

 

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