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I-Cube Report: 31 Mn Rural Monthly Internet Users; 3.6 Mn Mobile; Access Points

Rural India has 31 million Internet users who have accessed Internet at least once in the past month and 38 million Internet users who have accessed Internet at least once in their lifetime, according to a I-Cube report on Internet in Rural India, compiled by Internet and Mobile Association of India (IAMAI) and IMRB. Sample size: The company says this report was compiled by the research team of eTechnology Group, a division of IMRB International, through a combination of research techniques. The primary research was conducted in line with the annual I-Cube reports compiled and syndicated by eTechnology Group IMRB International. The syndicated research is based upon a primary research survey that interviewed around 15,000 people from various age groups, across SECs and genders in seven Indian states including Assam, Maharashtra, Orissa, Tamil Nadu, Andhra Pradesh, Rajasthan and Uttar Pradesh. Here are some highlights from the report: - As of June 2012, Rural India has 70 million computer literates, which accounts for 8.4% of the total rural population. It has 3.6 million Mobile Internet users, up by 7.2 times from 0.5 million Mobile Internet users in 2010. Mobile Internet users account for 12% of the rural Internet users. - Of the 70 million Internet users, 31 million users access the Internet once every month and 38 million users have accessed Internet once in their lifetime, as of June 2012. In comparison, 12 million users accessed the Internet every month and 15 million users had accessed the Internet once in their lifetime, as of…

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