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HealthKart Launches Generic Drug Search Engine HealthKartPlus

HealthKart.com, a health focused e-store has launched HealthKartPlus.com, an online generic drug search engine for consumers, reports India Digital Review.

Portal: The portal lets users find out what medicines to take, their correct dosage and even compare drugs by prices. The company claims that for the same content in the medicine there are various options available, for which the price can vary up to 70%. For example, for Starnac, which is available for Rs. 45 per packet we found an alternative medicine with same content that’s available for Rs. 35 per packet.

To find the alternative, users can just search for the medicines and compare content. If users register on the site they can also save medicines as favorite for future reference. However, HealkKartPlus.com requires a different login from its parent site HealthKart.com. With somewhat related theme, we would have expected the same login details at Healthkart.com to work with HealthKartPlus.

Mobile App

Apart from the web portal the company has also launched its smart phone applications on Google’s Android and Apple’s iOS devices for HelathKartPlus. Apps on Android and iOS offer similar functionality to search for medicines and find out their content.

  

 

We were not able to confirm the resources that HealthKartPlus is using to source the database. Whether the content can be trusted remains a question.

Offering Medicines Online

Since online stores can offer only over the counter drugs that do not require prescriptions, perhaps HealthKart could tie-up with some pharma chain like Apollo pharmacy, or the retail pharmacy chain under Apollo Hospitals Enterprise Ltd, or Religare or any other retail chain company, to offer a pick-up or home delivery service. These retail stores offer home delivery services and could perhaps find a way to verify prescriptions, but then it’ll also increase costs.

HealthKart, launched in March 2011, is backed by Sequoia Capital and Omidyar, from which it had raised Rs 27 crore. Prior to that, HealthKart raised $1 million from KAE Capital and Sequoia in seed funds.  In addition to the health-care products it also sells various health services, such as preventive health packages, diagnostic tests and gym memberships. In May 2012, Healthkart acquired another e-health store called MadeInHealth, however, MadeInHealth’s founding team joined Yebhi.com, an eCommerce company.

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