Ezetap, a company incubated by AngelPrime, startup incubator founded by Bala Parthasarathy, Shripati Acharya and Sanjay Swamy, has launched a mobile PoS (Point of sale) solution that allows feature phones, smartphones and tablets to be converted into Point of Sale terminals, by adding a compact accessory, the Ezetap Card-Reader.The company claims that the product has been designed and manufactured in India. According to the company, the service can work with feature phones such as Nokia S40, as well as Android, Windows Mobile and Apple iOS platforms, and has already been piloted by leading merchants. It adds that the product is already being offered by leading merchant acquiring banks in India, however, it did not name them. The company says that Ezetap complies with all global banking industry best practices, and lets merchants of all sizes to avail a substantially lower cost solution that allows them to accept credit/debit card payments at the point of transaction – in-store, on the road, or at the customer’s doorstep. The service also does away with paper receipts as it can capture signatures electronically. Ezetap claims that it has designed and developed its entire hardware and software technology stack end-to-end, and can be launched by banks in 2-3 weeks and by merchants in a few minutes. Ezetap is co-founded by former Oracle and NGPAY executive, Abhijit Bose who is the CEO and Bhaktha Kesavachar, CTO; AngelPrime’s Managing Partner, Sanjay Swamy is the Chairman. It would be interesting to see how merchants integrate these solutions, specially e-commerce players, who can offer card…
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