Ezetap, a company incubated by AngelPrime, startup incubator founded by Bala Parthasarathy, Shripati Acharya and Sanjay Swamy, has launched a mobile PoS (Point of sale) solution that allows feature phones, smartphones and tablets to be converted into Point of Sale terminals, by adding a compact accessory, the Ezetap Card-Reader.The company claims that the product has been designed and manufactured in India. According to the company, the service can work with feature phones such as Nokia S40, as well as Android, Windows Mobile and Apple iOS platforms, and has already been piloted by leading merchants. It adds that the product is already being offered by leading merchant acquiring banks in India, however, it did not name them. The company says that Ezetap complies with all global banking industry best practices, and lets merchants of all sizes to avail a substantially lower cost solution that allows them…
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