Update: DisneyUTV has informed us that the duration of the clips will depend on the content that the user opts to listen to. It ranges between 1-10 minutes. Gossip, reviews etc. will be of shorter duration and tv shows will be upto 10 minutes. Apart from that, the monthly subscription will offer unlimited minutes for the users and the audio clips will not contain any ads.
Earlier: DisneyUTV’s digital business has launched a new audio service on mobile for UTV Stars, a bollywood and celebrity focused channel, which allows users to listen to various shows of UTV Stars on their mobile handsets.
The audio service will be available to users via Interactive Voice Response (IVR) based service for a monthly subscription charge of Rs. 30.
The service, which was soft-launch in mid-August, is currently available on Tata Docomo. To subscribe to the service, users can dial in 56868 from their Tata Docomo number for a month’s subscription.
It’s not clear whether the audio clips will contain half hour shows, and we are skeptical whether people would call and listen to half an hour shows. We’re also not sure if the subscription bundles a limited number of minutes or unlimited access. We have contacted DisneyUTV and will update on this shortly.
Other similar services: Previously, UTV Interactive, the digital arm of the UTV Group, had launched a devotional service called ‘Divya Kathayein’ which allows users to listen to mythological stories on their mobile phones, reports PTI (via The Hindu BusinessLine). The service will be available in Hindi, Tamil, Telugu, Kannada, Malayalam, Oriya and Bengali, and will offer stories revolving around Ramayan and various other deities such as Rama, Krishna, Shanidev, Ganesha, Durga, Vishnu, Shiva and Shirdi Sai Baba.
In 2009, the company had launched an audio service called Audio Cinema which provided abridged versions of Indian films on audio, through a voice portal accessible from mobile phones and in March 2011, it launched a celebrity voice chat service called Talk2Me.