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DisneyUTV Partners With Gameloft To Offer Mobile Game Titles

DisneyUTV’s digital business has tied up with Gameloft, a Paris based publisher and developer of games, to distribute their mobile games in India. DisneyUTV will distribute these games via operator channels and through the UTV Indiagames website – indiagames.com

Content: The partnership will bring games such as Asphalt 6: Adrenaline from the Asphalt franchise, Prince of Persia Forgotten Sands from the Prince of Persia saga series, along with latest releases like The Dark Knight Rises, an action game inspired by the movie trilogy’s final chapter. Apart from that, the tie-up will also bring titles like Ironman, The Avengers and Amazing Spiderman from Marvel.

Compatibility & Price:  The games will be made available on Java phones and select titles will be made available on Google’s mobile operating system, Android. The game titles will be available at price points of Rs. 30, Rs. 50, and Rs. 99.

In 2007, Gameloft had partnered with telecom operators such as Vodafone and Airtel to offer its game titles such as Prince of Persia, LOST, Desperate Housewives, Might and Magic, Block Breaker Deluxe and Tom Clancy’s Splinter Cell Chaos Theory.

The Digital business of DisneyUTV India creates digital & interactive content for platforms such as mobile, video, audio, broadband, ITV, games and virtual world’s initiatives. In February 2012, Walt Disney formally announced that it will acquire, through a subsidiary, a controlling interest in UTV and integrate operations of the two companies. In August 2012, Walt Disney officially confirmed the restructuring of the company’s digital business. The new division – DisneyUTV Digital, will combine the businesses and talent from Disney, UTV and Indiagames.

Other tie-ups

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In April 2012, Mobile VAS company, MoMagic had partnered with Disney’s Indiagames to develop games based on MediaTek’s MRE (Maui Runtime Environment) platform. Indiagames has previously developed numerous MRE based game,  including the theme-based Disney’s Aladdin, Pirates of the Caribbean, Veer Hanuman, cricket-based Cricket Net Practice, racing games like Bike Racing, Smash ‘N’ Win and Zapper Racing and other games like Killer Bat, Hungree Birds and Twister Balls.

In November 2011, before the Disney buyout, UTV Indiagames had launched a Games On Demand (GoD) service for users on MTS MBlaze, starting at Rs 49 per month for access to 30 games, and going up to Rs 199 per month for 350 games. Games such as Need For speed, Battlefield 2, FIFA, Cricket from publishers like Electronic Arts, Codemasters, Microsoft and Atari were made available on Games On Demand service.

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