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Dish TV Launches Recharge Through IMPS

Dish TV, the Direct to Home (DTH) television services operator, has launched recharge option through Interbank Mobile Payments Service (IMPS). Dish TV customers can utilize the IMPS service through the mobile application ( the company claims that it will soon launch the service on SMS), Dish TV website and Interactive voice response (IVR). For the same, Dish TV has associated with YES Bank to provide IMPS payment option. Any Dish TV subscriber with an account with any bank that supports IMPS merchant payments, can utilize the service. To use the service, Dish TV customers need to visit the Merchant Interbank Mobile Payment Service (IMPS) section on their Bank's Mobile Banking application or website/IVR,, and enter following details -- Merchant Mobile: 1111222222, Merchant MMID: 9532532, the requisite amount, Payment Reference: (11-digit VC no.of their connection) and MPIN. The company claims that the recharged amount will be transferred to the customer account within a span of 15-20 seconds. Our Take: As we have mentioned earlier, IMPS has an immense potential to transform mobile payments in India like no other payment system since it charges a nominal amount as transaction fee, the implementation of the service would make it difficult for customers to use the service. For example, to recharge the Dish TV account customers would have to remember the Merchant mobile, merchant MMID, and MPIN, which makes the whole process complicated. We're curious to see how the introduction of merchant payments affects the total monthly transaction value and the number of transactions recorded by the NPCI. Other IMPS Merchants: Other IMPS…

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