ESPN STAR Sports has tied up with DigiVive, a mobile value added services company which offers mobile TV and video on demand services, for live streaming ESPN STAR Sports’ broadcast of the ICC World Cup T20, being held in Sri Lanka. ESPN Star Sports has bagged the broadcast rights to the 2012 ICC World Cup T20 series.

The streaming will be available on the company’s mobile TV service nexGTv. Apart from live streaming, DigiVive will also broadcast highlights of the matches played. Users can download the highlights by sending an SMS mytv to 58888, or by visiting NexGTv website — www.nexgtv.com

In March 2012, DigiVive had launched an operator agnostic mobile TV app, nexGTv, which allows users to watch live television channels and video on demand on their mobile phones over 2G, 3G and Wifi networks. It offers content with tv channels from the Sony bouquet, Star bouquet, Aaj Tak, UTV, and others. The company says that it uses adaptive streaming technique which allows seamless streaming of live TV even on 2G network.

NexGTv subscribers: According to the statement from the company, NexGTv has 4 million subscribers.

Other online streaming tie-ups

In August 2012, iStream, an online video service, had partnered with Ten Sports to live stream US Open  Tennis tournament. iStream had signed a similar deal with Sporty Solutionz to secure the exclusive live streaming and video on demand rights for the upcoming India-Sri Lanka Cricket series.  In June, it had partnered with Neo Sports to live stream the premium Football championship UEFA Euro 2012 on its portal as well as provide access to video on demand for the entire month.

Last year, Times Internet Limited (Indiatimestied up with PERFORM, a sports media company to offer online and mobile video content for English Premier League. It had also collaborated with National Basketball Association (NBA) to launch a dedicated section on its websiste. Indiatimes also has the global rights to the IPL for Internet, Mobile, Radio and Television (for certain territories), and streamed it live with a simulcast on YouTube.

Recently, ESPN STAR Sports (ESS), and The England and Wales Cricket Board (ECB) announced a seven year (2013-2019) contract for exclusive multi-platform rights to broadcast its domestic and home international matches.

Times Internet Limited* (Indiatimes) has the global rights to the IPL for Internet, Mobile, Radio and Television (for certain territories), and had streamed it live with a simulcast on YouTube. The company had reported a combined pageviews of 113 million pageviews during IPL 5, recording a 55% increase from 72 million pageviews in IPL 4. The pageviews from India stood at 80 million, recording a 87% increase from 43 million pageviews in IPL 4.

Disclosure: *Indiatimes is an advertiser with MediaNama