Digital marketing agency Digitas India has launched an integrated e-commerce solution to enable brands create an online retail presence in the country, reports Afaqs. The report states that brands can use this solution to build and operate an online e-commerce store or integrate an existing store with real time inventory information from multiple warehouses and a multi-mode payment gateway, among other capabilities. What does this solution offer? According to the company website, Digitas offers solutions which will allow brands to build their e-commerce store. The company claims that these solutions are customizable as per the brand's preferences and fulfillment needs. Digitas says that it will also provide analytics and campaign management solutions to brands, and help them develop marketing campaigns including referral marketing campaigns and social deals. Digitas also claimed to have partnered with several logistics players to offer logistics based solutions to…
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