I Media Corp Ltd (IMCL), the digital arm of DB Corp which manages the group’s website and mobile properties, has reported a total loss of Rs 6.55 crore for the financial year, a significant 28.41% reduction from Rs 9.15 crore loss in FY11.

It reported a total revenues of Rs 6.99 crore for the year ended March 31, 2012 (FY12), a 130.7% growth from Rs 3.03 crore in FY11. This includes revenues from group portals like Indiainfo.com, dainikbhaskar.com, divyabhaskar.com, dailybhaskar.com, divyamarathi.com, myfmindia.com and mobile properties like 54567 which allows users to send messages consisting of images, audio, text and video.

While IMCL’s operational revenue stood at Rs 6.02 crore for the fiscal, up from Rs 2.86 crore in the previous fiscal, IMCL’s revenue from other sources was 9.78 0.98 crore, down from Rs 1.74 crore in the previous fiscal.

Portal revenue v/s SMS revenue: IMCL’s portals recorded a revenue of Rs 5.91 crore for the fiscal FY12, a 133.3% growth from Rs 2.54 crore revenue in the previous fiscal (FY11) while its SMS property generated a revenue of Rs 1.1 crore for the fiscal FY12, a significant 66.7% reduction from Rs 3.3 crore revenue in the previous fiscal.

Portal Metrics: In July 2012, Gyan Gupta, CEO, IMCL, had claimed that Dainik Bhaskar group sites had crossed a cumulative 200 million page views as of June 2012 and currently attracts 9 million unique visitors with Dainik Bhaskar alone accounting for 6.3 million unique visitors. He had stated that the group is registering 40% of its total traffic from metros, 30% from the rest of country and 29% from overseas regions. Further, Gupta also added that mobile platforms accounted for 10% of the total traffic, while the rest 90% traffic came from desktops and laptops.

In May 2012, DB Corp had claimed that DainikBhaskar.com recorded 110 million pageviews and DivyaBhaskar.com recorded 40 million pageviews as of November 2011, citing comScore metrics. It had also claimed that DainikBhaskar was the third largest news site in the country after Yahoo! News and Times of India, with a maximum amount of time spent by an user which stood at around 6.7 minutes.

DB Corp Stake in IMCL: As of March 31, 2012, DB Corp holds 55% stake and 577,500 equity shares in IMCL, while Writers & Publishers Pvt Ltd holds 40.2% stake and 422,500 equity shares in IMCL.


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