Affle, the mobile messaging and advertising company, has partnered with Yahoo India for selling its mobile advertising inventory in India. As part of this partnership Affle would sell Yahoo India’s mobile advertising inventory across feature phones, smart phones and tablets. The deal will enable advertisers on Affle’s network to reach out to Yahoo India's mobile properties in India. Currently, Yahoo offers services such as Yahoo cricket, OMG, Lifestyle, Movies, among others in the Indian market. The company claims that it reaches to over 70 percent of the Internet audience in India. Vishal Maheswari, Senior Director and Head of Sales of Yahoo India said that mobile is a key area of focus for Yahoo given the growth of connected devices in India. Other partnerships in India In July 2011, Affle had tied up with eBuddy, a mobile and web instant messaging aggregator, getting exclusive rights to sell eBuddy’s…
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