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A Closer Look At The Livemint.com Redesign

Mint, the business daily from HT Media launched in collaboration with The Wall Street Journal, seems to have redesigned its website Livemint.com. Cleaner Design: The revamp is fairly comprehensive and the design is visually more clean than the previous one. Format wise, Livemint seems to have replaced its previous three column design with a magazine format design. There is a cover story section with related stories in sub-text, followed by other featured stories from the portal. The site offers dedicated sections, to showcase the latest developments across various categories like Money, Opinions, Companies, Consumer, Industry and Politics. Each of the sections features a single line excerpt from the latest story and other headlines in that specific section. Besides this, the homepage also offers different horizontal content sliders to feature articles from its Lounge section as well as its slideshows and videos. Interestingly, we noticed that the Editor's pick section has also been removed from individual stories and has been placed at the bottom of the homepage. However, since the slider for this section is relatively small when compared to other content sliders in the homepage, it is quite possible that the user might miss the section altogether. The site also offers a keyword based search box which allows users to search for any specific story. When we checked, we observed that the search results include both stories and videos from the portal. While there is currently no way to filter these search results on the basis of freshness or by content type, the site…

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