Paytm*, the online recharge company incubated by One97 Communications, has added recharges for toll cards in its catalog. Currently it offers recharges for the Delhi-Gurgaon expressway toll plaza smart tag.
Harinder Takhar, CEO, Paytm, claims that there are about 1 lakh Delhi-Gurgaon smart tag users in NCR out of which 60% recharge their smart tag cards physically. The company hopes to tap existing and new tag users. It informs that 2-2.5 lakh commuters travel on the Delhi-Gurgaon express way, daily, of which around 55,000 commuters travel in the peak morning hours and an approx 52,000 travel in the peak evening hours.
To recharge smart tag, users need to visit Paytm website from either desktop or mobile, click on the option ‘Toll Cards’, enter their 17 digit tag number and recharge amount. It also offers rewards in the form of discount coupons on every toll card recharge.
What else can recharge sites do?
Currently, Paytm offers recharges for mobile, DTH, Datacards and now Toll cards. We feel that recharge sites could also offer recharges for Mumbai local train smartcards, Delhi and Bangalore metro, utility payments including electricity bill payments, and Water bill Payments, among others. If recharge sites have to expand their business, utility payments seems like a big opportunity that could be explored. Currently, BillDesk offers online utility payments.
Updated iOS App: Paytm has also launched its updated iOS app, which is available via Apple’s App Store. However, the app does not support toll card recharges, yet. Our wild guess would be that Paytm submitted the app in the App Store much before introducing the new feature. Note that, Toll card recharges on Paytm is available on their website since last two weeks.
Other developments at Paytm
Paytm also recently launched its payment gateway solution — Paytm payments. Paytm Payments powers payments on Paytm, and claims to have more than 60 clients including Snapdeal, HomeShop18, SandsInfo and DishTV. Paytm Payments supports Visa and Mastercard credit cards and debit cards, and Net Banking for all major banks that support 3D secure, however, it does not support paypal and cash card.
Paytm competes with existing mobile/DTH recharge players like Freerecharge.in, and Justrechargeit.com. Recently, Yebhi.com, an eCommerce store operated by Bigshoebazaar, recently revamped it website and added mobile and DTH recharge options to its portfolio. Spice Digital* also launched Spice Deck, its online payment service, offering customers mobile and online recharges, a wallet service, and coupons for its online store Saholic and loyalty points on every purchase.
*Disclaimer: Paytm and Spice Digital are advertisers with MediaNama.