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K Srinivas, President (B2C) Airtel On Offloading Data To Wifi, Smartphones, Data Pricing, Broadband

In Part 1 of our interview with K Srinivas, President of Bharti Airtel's B2C business unit, which includes all its consumer business and market operations, including Mobile, Telemedia, Digital TV and emerging segments like M-commerce, M-Health, he spoke about losing money on 2G data, and about processes put in place for improving billing practices in VAS (i.e. addressing false billing and reducing unethical practices), on developer revenue shares and how Airtel was thinking about the developer ecosystem and app store integration. In Part 2, he speaks about offloading traffic to Wifi, smartphone addition, revenue sharing with web companies, data pricing, IPTV and broadband operations, among other things: MediaNama: On video, how many simultaneous streams can your network support? Srinivas: I can't answer that (laughs). At a conceptual level, we do dimension our network for the peak utilization. When you're constrained with 5MHz on 3G, you have limitations.…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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