In Part 2 of our interview with K Srinivas, President of Bharti Airtel‘s B2C business unit, which includes all its consumer business and market operations, including Mobile, Telemedia, Digital TV and emerging segments like M-commerce, M-Health, he spoke about losing money on 2G data, and about offloading traffic to Wifi, smartphone addition, revenue sharing with web companies, data pricing, IPTV and broadband operations, among other things. In Part 3, he speaks about Airtel Money, partnerships with banks, split between transactions and others: MediaNama: How Is Airtel Money Doing? Srinivas: Let's ask why are we in this business to start with. Basically, what's my core advantage? I've got a large customer base, and that is one of my core assets, I've got massive distribution reach, reaching every single village in the country through a few million outlets, and in this country, the percentage of banked population is small. So if you want to send money from Delhi to any village, the only option is a postal money order or with someone going physically. MediaNama: And that transaction was already taking place - people were buying recharging indirectly using recharge cards. Srinivas: In some indirect way, yes. If you look at it, the banking system hasn't been able to reach out to everybody because creating physical infrastructure in virtually every village is expensive and inefficient. Using my virtual infrastucture, I Can supplement the lack of infrastructure on the ground in an elegant fashion. Is Airtel money about buying a cup of coffee from café Coffee day? The answer is no. It's clearly…
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