Update: India Today clarified with us that it is not their service but technology of Jivox that they and other publishers would be using. This technology does not give traffic data but only helps them provide advertisers with an ad property that has tools to enhance the social media properties of the advertiser.
India Today Group, in association with Jivox, the online video advertising network and technology platform, has launched Social Media Banner, an interactive video ads delivery platform.
The Social Media Banner can serve multiple video ads and will be used across platforms such as iPad, iPhone, Android and Blackberry devices, Windows phones, as well as desktops.
The company claims that the Social Media Banner will increase engagement without users having to visit social media websites. The India Today Group plans to use the service on its websites, such as Indiatoday.in, Businesstoday.in, Aajtak.in, Menshealth.in, Cosmopolitan.in and Wonderwoman.in. Nikhil Sharma, Deputy Manager – Marketing, India Today Group Digital told MediaNama that this service is will be made available to other publishers as well. But why would a publisher get in to online advertising business? Would other publishers make use of India Today’s service considering that India Today might be able to track the performance of the possibly rival sites through ads.
Recently, Jivox had launched an interactive ad insertion solution for HTTP live streaming (HLS) on mobile sites and apps that support HLS video. The service let publishers and advertisers insert interactive video ads into live television streams that are delivered via mobile devices. Last year, Jivox had opened its interactive video platform for licensing, allowing digital content publishers and owners in the Asia Pacific region to make use of Jivox’s video advertising platform to monetize their video content. In October, it had signed a video partnership with the online ad network Komli Media, providing exclusive access to its video platform in the Asia Pacific region along with existing publishers and customers in India.
Vuclip, a mobile video search and delivery platform, has launched a new advertising unit, Vuclip Click2Vid, reports bestmediainfo. The ad unit, powered by Vuclip’s proprietary technology engine, provides optimized embedded video ad for the device instead of just putting a small range of pre-encoded videos that may not be optimized across devices.
Companies such as Hindustan Unilever Limited (HUL) and Cadbury Silk have already tried out the service. Vuclip claims that Cadbury Silk experienced one million impressions from a six-week campaign.
Ashwin Puri, Global Head of Advertising for Vuclip, in an email exchange with MediaNama said, “Our whole value proposition is that we optimize the embedded video ad for the device instead of just putting a small range of pre-encoded videos that may not be optimized across devices. This means a better representation for the brand in terms of the consumer viewing experience than putting a lowest common denominator pre-encoded approach. This is exactly how we differentiate over others when we deliver video across devices and we are now bringing that to the ads part as well.” He added that the ads work across all devices and not just smartphones.
Recently, Vuclip launched a video destination ‘Vuclip TV‘ which allows users to watch popular Indian and International television shows on their mobile phones. The company claims to offer more than 4,000 video clips from TV shows in Hindi, Telugu, English and other languages, with new videos being added on a regular basis. The company claims to support 5,500 different handsets including feature phones.
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