Here’s the second instalment of highlights from our panel discussion on the “Monetization of Mobile Apps” at the mBillionth Awards South Asia 2012, where our panelists - Dr. Abhinav Mathur (Spice Labs), Ashay Padwal (Vserv.mobi), Dev Khare (Lightspeed Ventures), Jonathan Bill (Vodafone India), and Rajiv Kumar (RockeTalk) , discussed issues related to monetization models, native apps vs web apps, and in-app ads, among others: Nikhil: So how do developers decide between Mobile apps versus Mobile web? Dev: My advice is to developers is - if you want to target feature phones, go mobile web, if you want to target smartphones, go for apps. Nikhil: But what about monetisation then? Dev: That should not be a key focus right now. If you look at models in the west, it is not advertising that is making money for people - it is in-app transactions. It's paying for an app, it's subscription. It's certainly not advertising. Advertising pays some bills. Abhinav: We have been seeing the blackberry ecosystem as a low hanging fruit, applications were there, and they were enterprise focused. The Blackberry ecosystem have been going down, and the consumers of our apps have asked us to put the app on the iPhone or Android. Now we're seeing healthy numbers on Android, not because we have been really great in terms of putting our apps on the app store, but the reason is that consumers who have used our app are seeking us out. Another thing that we have done is that we have gone and used facebook for distribution: we've put an app which is tied up to our device, on facebook,and ensured…
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...