iStream, an online video service, has partnered with Ten Sports to live stream US Open  Tennis tournament, which starts today.To watch the match, users can just log on to iStream’s US Open page – iStream.com/us-open-2012

Social & Chat: Apart from this, iStream has also integrated live-chat among users via inbuilt social media elements. Users can also sign-in through their Facebook accounts to post messages on the website or share any specific clip on their Facebook timeline. iStream also claims that the content will be made available after the match and there will be highlight capsules hosted on iStream. However, it appears that iStream seems to have gone away with pre-match highlights.

iStream’s other partnerships: Previously, iStream had signed a similar deal with Sporty Solutionz to secure the exclusive live streaming and video on demand rights for the upcoming India-Sri Lanka Cricket series.  In June, it had partnered with Neo Sports to live stream the premium Football championship UEFA Euro 2012 on its portal as well as provide access to video on demand for the entire month. iStream has not revealed statistics for the tournament.

Founded in 2007, iStream.com claims to have a library of over a 100,000 clips of premium News Bulletins, TV Shows & Movies in five Indian languages from over 50 channels. It also offers video content from partners such as Times Now, Zoom, Raj TV, Filmy, NDTV Lumiere, Vissa, Kairali TV and later Viacom18, to online destinations like YouTube, DailyMotion, MSN, Jagran/Yahoo, Indiatimes and Sify. Last year, iStream.com raised US$ 5 million from global private equity fund SAIF Partners.

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Ten Sports, a Zee Entertainment Enterprise Limited’s sports broadcasting network, has inked a five-year broadcast rights agreement with Elite Football League of India (EFLI) till 2016, reports Indiantelevision.com. Ten Sports has acquired broadcast rights across cable & satellite, terrestrial, IPTV, HITS, DTH, Mobile, Internet and other distribution platforms for India, Pakistan, Sri Lanka, Bangladesh, Nepal, Maldives, Bhutan, Afghanistan, Myanmar, Europe, US, Caribbean, Australia & New Zealand, South Africa, Middle East, Asia including South East Asia.

The first season of EFLI will start from September 2012 with teams such as India, Pakistan, Sri-Lanka participating in it. The company will broadcast four matches per week — Saturday, Sunday, Monday and Tuesday through its broadcast channels Ten Sports and Ten Action.

Other online streaming tie-ups

Last year, Times Internet Limited (Indiatimestied up with PERFORM, a sports media company to offer online and mobile video content for English Premier League. It had also collaborated with National Basketball Association (NBA) to launch a dedicated section on its websiste. Indiatimes also has the global rights to the IPL for Internet, Mobile, Radio and Television (for certain territories), and streamed it live with a simulcast on YouTube.

Recently, ESPN STAR Sports (ESS), and The England and Wales Cricket Board (ECB) announced a seven year (2013-2019) contract for exclusive multi-platform rights to broadcast its domestic and home international matches.

Times Internet Limited* (Indiatimes) has the global rights to the IPL for Internet, Mobile, Radio and Television (for certain territories), and had streamed it live with a simulcast on YouTube. The company had reported a combined pageviews of 113 million pageviews during IPL 5, recording a 55% increase from 72 million pageviews in IPL 4. The pageviews from India stood at 80 million, recording a 87% increase from 43 million pageviews in IPL 4.

Disclosure: *Indiatimes is an advertiser with MediaNama