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Content Rights: iStream-US Open; Ten Sports – ELFI

iStream, an online video service, has partnered with Ten Sports to live stream US Open  Tennis tournament, which starts today.To watch the match, users can just log on to iStream's US Open page - iStream.com/us-open-2012 Social & Chat: Apart from this, iStream has also integrated live-chat among users via inbuilt social media elements. Users can also sign-in through their Facebook accounts to post messages on the website or share any specific clip on their Facebook timeline. iStream also claims that the content will be made available after the match and there will be highlight capsules hosted on iStream. However, it appears that iStream seems to have gone away with pre-match highlights. iStream's other partnerships: Previously, iStream had signed a similar deal with Sporty Solutionz to secure the exclusive live streaming and video on demand rights for the upcoming India-Sri Lanka Cricket series.  In June, it had partnered with Neo Sports to live stream the premium Football championship UEFA Euro 2012 on its portal as well as provide access to video on demand for the entire month. iStream has not revealed statistics for the tournament. Founded in 2007, iStream.com claims to have a library of over a 100,000 clips of premium News Bulletins, TV Shows & Movies in five Indian languages from over 50 channels. It also offers video content from partners such as Times Now, Zoom, Raj TV, Filmy, NDTV Lumiere, Vissa, Kairali TV and later Viacom18, to online destinations like YouTube, DailyMotion, MSN, Jagran/Yahoo, Indiatimes and Sify. Last year, iStream.com raised US$ 5 million from global private equity fund SAIF…

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