Bigflix, the movie on demand service from R-ADAG, has launched its app on Microsoft’s Windows Phone device. We had previously reported about the app being in pipeline.

The app is available for download from the Windows Phone marketplace , free of charge, however, users will have to subscribe to Bigflix’ rental service to stream movies on their Windows Phone. The app is already available on other smartphone platforms including on iOS and Android.

  

Content: Bigflix features more than 1,000 full length movies across Indian languages including Hindi, Tamil, Telugu, Malayalam and others. All the movies that are available on Bigflix’ rental service will be available on Windows Phone device.

Stream Quality: The app streams videos at  360p with bitrate – 512kbps. The company claims that in their next build, the app will include progressive bitrate & video resolution going upto 720p.

Bigflix had exited from its physical distribution platform, and transitioned to a completely online platform. The company also recently ventured into launching exclusive content on its service – in July, it launched an animated series Electric City.

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Sony Music has launched an Android app for its show Coke Studio, that airs on MTV India and DD National. The app brings audio and video from four episodes of Season two of the show, and the company claims that the app will be updated with new content right after the episode is aired on TV.

 

One of the annoying things about the app is that it starts-up with an ad and takes a click to reach to the homescreen. Users can select and access audio or videos of the performances on Coke Studio Season 2, and artist profiles from the app. Once a user selects the artist from the profile, the app gives out a small biography of the artist along with links to his songs and videos from within the app.

Apart from that, the app also features a social feed section where it displays tweets made from the official Cokestudio account. The app comes with social sharing just besides the play button, however, it doesn’t share the song that’s playing on the app but just tweets/updates with an advertisement for the app.

We weren’t able to confirm the exact stream quality of the content, however, we would suggest using the app in 3G or WiFi network. Users can download the app for free from Google Play.