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Affle Launches Rich Media & Video Ad Network, Ripple

Mobile messaging and advertising company, Affle has launched a new ad technology platform, Ripple, its rich media and video advertising network, offering advertising solutions across all smart screens including PC, Mobile, Tablet and smart TVs. The company claims that the network would differentiate itself by offering an integrated platform across all devices.

Affle will offer a new ad engagement unit, Storm, with the platform which, it informs, utilises technologies like image search, voice recognition, face detection and others to identify relevant context in content. The platform will allow publishers to embed ads within videos leveraging keywords in the frame, names of products and people, and display them along with it, without interrupting the video.

Affle informed that existing clients including Samsung, Star India, P&G, Business Standard, Dainik Bhaskar, Beoscope, Bolanews, Sambawa, among others, are already using the new platform.

Other Developments: Earler, Affle and Japanese mobile advertising firm, D2 Communications had formed a mobile marketing joint venture in the Indian market called ad2c, which had acquired Mobimasta, a Gurgaon based specialist mobile marketing agency founded in November 2009 by Anurag Singh, Viraj Singh and Alok Pabalkar.

D2 Communications, a subsidiary of NTT DOCOMO in a JV with Dentsu, had invested around Rs 50 crore in Affle in October last year.  D2 Communications claims around 25% of the mobile advertising market in Japan, and the plan, according to Anuj Khanna Sohum, Chairman of the Affle group, is to bring thousands of case studies from D2 to India.

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Other video ad networks: Recently, Vuclip, a mobile video search and delivery platform, had launched a new advertising unit, Vuclip Click2Vid. Last year, Jivox had opened its interactive video platform for licensing, allowing digital content publishers and owners in the Asia Pacific region to make use of Jivox’s video advertising platform to monetize their video content. In October 2011, it had signed a video partnership with the online ad network Komli Media, providing exclusive access to its video platform in the Asia Pacific region along with existing publishers and customers  in India. Other major players include AdoTube, Vdopia, Brightcove and InMobi.

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