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Yahoo India Partners Udayavani To Launch Kannada Portal

It looks like Yahoo India has tied-up with Kannada language daily, Udayavani to launch a co-branded Kannada property at kannada.yahoo.com (Hat-tip @pradeepbv). Targeted at Kannada-speaking audiences, this property currently seems to offer local, national and international news across various categories like politics, sports, business, entertainment and lifestyle, education, motoring, health, religion and spirituality, and astrology.

The site currently offers a mixture of in-house content and content sourced from Udayavani, although we observed that Udayavani dominated the content on the portal. Yahoo also sources weekend features from Udayavani across various genres like movies, science, women and kids oriented features among others.

What’s interesting though, is that Yahoo also features district wise news on this portal. While the homepage has a dedicated section for district wise news with a drop down box to choose from the six popular districts like Bangalore, Shivamogga, Dakshina Kannada, Belagavi and others, there is also a dedicated section which features news from all districts in Karnataka like Bagalkot, Bangalore Rural, Bijapur, Chikmagalur, Davangere, Gadag, Mysore, Udupi and Tumkur among others. so it seems it’s taking the hyper-local approach.

Yahoo Social Bar: The site also features Yahoo social bar with integration to Facebook’s Timeline feature, allowing readers to share Yahoo content (text, photos and videos) on their timelines and also receive content recommendations from their Facebook friends. One thing worth noting is that, although the auto-share is switched on by default, it prompts users whenever the content they are viewing, is published on their Facebook Timeline and offers easy controls to switch off the auto share feature. We think this is how all social readers should actually work.

Other Indic Yahoo Tie-Ups: This partnership seems to be in line with Yahoo’s announcement of content offerings in eight Indian languages in January 2012. The company had recently tied-up with the Malayalam daily Malayala Manorama to launch a co-branded Malayalam portal at malayalam.yahoo.com. Besides this, it already offers a co-branded property in Hindi, Marathi, Tamil, and Bengali, thanks to its tie-ups with Jagran, Lokmat, Dinamalar and Anandabazar Patrika respectively. It had also previously partnered with Webdunia to offer homepages in Punjabi and Telugu languages, with aggregated content from Webdunia, however at the time of writing this article, both the homepages are redirecting to Yahoo India homepage. Yahoo had previously claimed that that its Tamil site had witnessed a growth of 160% in page views in December 2011 and its Marathi site had recorded a growth of 135% in pageviews during Sep-Dec 2011.

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Udayavani is a Kannada daily newspaper published by Manipal Media Network Ltd, which in turn is promoted by the Manipal Group. Besides Udayavani, Manipal Media also publishes a weekly family magazine Taranga, a monthly digest Tushara, a monthly film magazine Roopatara, and a children magazine Tunturu.

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