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Yahoo India Partners Udayavani To Launch Kannada Portal

It looks like Yahoo India has tied-up with Kannada language daily, Udayavani to launch a co-branded Kannada property at kannada.yahoo.com (Hat-tip @pradeepbv). Targeted at Kannada-speaking audiences, this property currently seems to offer local, national and international news across various categories like politics, sports, business, entertainment and lifestyle, education, motoring, health, religion and spirituality, and astrology. The site currently offers a mixture of in-house content and content sourced from Udayavani, although we observed that Udayavani dominated the content on the portal. Yahoo also sources weekend features from Udayavani across various genres like movies, science, women and kids oriented features among others. What's interesting though, is that Yahoo also features district wise news on this portal. While the homepage has a dedicated section for district wise news with a drop down box to choose from the six popular districts like Bangalore, Shivamogga, Dakshina Kannada, Belagavi and others, there is also a dedicated section which features news from all districts in Karnataka like Bagalkot, Bangalore Rural, Bijapur, Chikmagalur, Davangere, Gadag, Mysore, Udupi and Tumkur among others. so it seems it's taking the hyper-local approach. Yahoo Social Bar: The site also features Yahoo social bar with integration to Facebook's Timeline feature, allowing readers to share Yahoo content (text, photos and videos) on their timelines and also receive content recommendations from their Facebook friends. One thing worth noting is that, although the auto-share is switched on by default, it prompts users whenever the content they are viewing, is published on their Facebook Timeline and offers easy controls to switch off the auto share feature. We…

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