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What Will Nokia’s New India MD P Balaji Do?

It's hard to come across someone in the tech community who doesn't think of Nokia as a has-been. These are turbulent times for the company, and it appears that, at least in India, P Balaji as taken on a very difficult mandate as Senior VP (IMEA) and Managing Director for Nokia's Indian operations. Balaji joins from Sony Mobile Communications (erstwhile Sony Ericsson), where he was the Managing Director for its India business. Balaji's appointment follows Nokia's restructuring of its business in October 2011, when Nokia India MD, D Shivakumar was promoted to head the company’s business in India, Middle-East and Africa. Balaji has earlier worked as vice-president, business development, corporate affairs and communications at Ericsson India. This appointment comes at a time when the general perception is that Nokia is on a decline. The company's shares hit their 17 year low, last week, reducing its market cap to $6.72 billion, lesser than what Finnish developer Rovio's (makers of mobile games Angry Birds & Amazing Alex) is apparently valued at. The company has not been able to deliver on its promise of being able to provide a credible alternative smartphone ecosystem with Microsoft, with its smartphone sales seeing a decline, and Lumia devices (based on Windows Phone) getting a far from warm reception in markets. The company is burning cash and its expected to report more losses and decline in sales when it reports its quarterly results on 19th July. Its The recent Windows Phone 8 announcement by Microsoft, left the…

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