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Vodafone Launches Health Focused Mobile Web Service; Our Take

Vodafone India has launched a new health focused mobile web service, Ask a Doctor - Health@5, which enables its subscribers to ask health related questions, which are answered by medical experts. Vodafone has tied up with Medisurge Technologies promoted, TopDoctorsOnline.com to source content and for medical experts. Enabling the Service: Users can activate the service by sending an SMS HC5 to 111 or 144 from their Vodafone number and ask their queries. Vodafone said that users can ask unlimited queries for Rs 5/day along with regular browsing charges, although, do note that the service is currently available on an auto-renewal basis. Users can unsubscribe from the service by sending an SMS- CAN HC5 to 111 or 144. Features: According to the company, users can ask health related queries and browse through other questions posted by Vodafone users on this service. A panel of medical professionals will apparently answer the question within 24 hours and these questions will also be archived under 'My Questions' section for future reference. Further, this service will also allow users to browse through information on general remedies, latest health updates, diet and fitness information, disease management, health myths and trivia. The portal currently offers information in five different sections - Everyday health section which has information on diseases, general remedies, health related myths, Did You Know section which provides health related facts and trivia, Medical Diaries section which provides medical case studies as well as medical case experiences from patients, Home Remedies section which provides home remedies for basic health issues, and Diet & Fitness Management section which provides information related…

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