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TableGrabber Launches Online Restaurant Reservation Service In Delhi-NCR

TableGrabber is an online service that allows users to book and get confirmed restaurant reservations instantly. The service is currently available in Delhi-NCR region and the company claims to have signed up more than 40 hotels and fine dining restaurants in the Delhi-NCR region with 80 more restaurants in the pipeline.

Real-time Electronic Reservation Diary: The service also offers an Electronic Reservation Diary (ERD) solution for restaurants allowing them to receive bookings through the website, phone or walk-ins. The company says that whenever the user makes a table reservation, the ERD synchronizes with the TableGrabber website, thereby keeping the restaurant’s availability information always up to date.

Besides this, the solution also offers necessary tools for restaurateurs to build their guest database, understand the current demand and supply and create business intelligence reports to improve the overall guest dining experience.

In conversation with MediaNama, Pawan Marwaha, co-founder of TableGrabber said that the service was launched in public beta last week, after a two month private beta period. Here are the notes from the Interview:

On Competition:  When asked how are they different from their competitors like JustEat.in or Bookurtable, Pawan said that they provide confirmed table reservations instantly unlike their competitors who call on the user’s behalf to the restaurants to make reservations and then confirm the booking to users.

However, as we had earlier reported, Bookurtable offers real time table inventory management system, allowing restaurants to manage table inventory real time, make reservations and home delivery available online and on mobile phones. Bangalore-based Poshvine also offers a similar electronic reservation book solution for restaurateurs enabling them to receive bookings through phone, website and Facebook page, manage their bookings and availability, and build their customer database over time.

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Business Model: Pawan said that the company doesn’t charge its users for the service and takes a commission from restaurants for each booking. The company is currently targeting premium restaurants, open hotels and independent fine dining restaurants.

On Expansion to other cities: Pawan said that the service will initially cater to the Delhi-NCR region and that it was a bit pre-mature to comment on expansion to other cites, since the service has been publicly available only for a week.

On Partnerships: When asked if they plan to partner with online food guides like Zomato and Burrp to offer table bookings to users, Pawan said that they are currently in talks with a few players for strategic partnerships.

On Incentives: TableGrabber currently offers a reward point system through which it offers reward points to users for every reservations and various other actions like reviews, posting photos and so on. These points can then be redeemed for free meals at its partner hotels.

On TableGrabber’s Mobile Strategy: The company plans to launch an iPhone and an iPad app in few weeks, followed by an Android and BlackBerry app in a few months.

Competitors: JustEat which launched its services in India by acquiring HungryZone, allows users to place orders or book tables across 2000+ restaurants in Bangalore, Delhi and Mumbai. Another player in this space is Bookurtable which allows users to make restaurant reservations and order food in seven Indian cities of Bangalore, Chennai, Delhi/NCR, Hyderabad, Kolkata, Mumbai and Pune. Last year, it had partnered with JustDial, allowing users who search for restaurant listings on the site to make reservations. Bangalore-based Poshvine also allows users to book tables at premium and niche restaurants and had recently raised an undisclosed amount of funding from MyFirstCheque.

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