Spice Digital* has launched Spice Deck, an online payment service, offering to customers a mix of the following features: mobile and online recharge, a wallet service, coupons for its online store Saholic and loyalty points on every purchase, according to a banner the company (screenshot) uploaded on its Facebook page. With this Spice Digital becomes the second major mobile VAS company to look at the online recharge space, after One97 Communications, which launched Paytm*. A few things to consider, regarding this move: - Low barrier to entry for customers: Online recharge is a low barrier-to-entry business for acquiring customers and building a user-database. Most of India's mobile user base is prepaid (over 95% of over 900 million registered connections, and around 670 million active connections), so this is potentially a means of customer acquisition, especially for upselling, which Spice appears to…
- Why India Should Think About Harms of Deanonymisation in Non-Personal Data Governance and Privacy Law September 30, 2022
- Streaming companies continue to comply with grievance disclosures under IT Rules, 2021 even when not legally required September 29, 2022
- Is it time to say goodbye to annoying CAPTCHAs? Here’s what we know September 29, 2022
- PrivacyNama 2022: Agenda and Programme; October 6, 7 & 11 #Ad September 29, 2022
- Apple removes Russia’s largest social media network VK from App Store September 29, 2022
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
The Structure and Style of a Dogma Community: Conspiracy theories and organized Twitter engagement on Sushant Singh Rajput
Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement
Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?
A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'
India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...
Why ‘group privacy’ should be recognised, and how ‘non-personal’ data becomes a regulatory blindspot
There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...