Mobile based social networking application, RockeTalk, has launched a reality game show on mobile, part of a brand campaign by Nokia, on its platform in India. The campaign is in the form of an audio reality game show by the name, Nokia Antakshri, that lets registered RockeTalk users to participate in the contest which involves answering multiple choice questions and singing, via their mobile phones to accumulate points, win daily prizes and get shortlisted to compete with other winners for a gala prize. The show, which started last week, is slated to continue for the next 4-5 weeks. There's also a special incentive for Nokia users- the chance to participate in a wild card round open exclusively to them. Interestingly, all above the line marketing is being taken care of by Nokia, which means that Nokia would publicise the contest on all mediums, subsequently benefiting RockeTalk. Speaking with MediaNama, RockeTalk founder & CEO, Rajiv Kumar, claimed that within a week's time, over 50,000 RockeTalk users have participated in the game show,while 2.5 million users have seen and heard them on their phones. He added that on an average the contest witnessed 23 minutes of user engagement, however, a participant can only play once. The company expects 200,000 participants by the time the game reaches its final round. In addition to pre-determined questions, there's also a panel of judges marking participants for their singing. However, the contest is mainly being pushed in the Indian market, with Nokia giving away phones to the best participant,…
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