Penn Schoen Berland, South Asia, (PSB), part of Y&R Brands and WPP, has inked a tie-up with Puretech Internet, a digital marketing solution provider headquartered in Mumbai.

According to the company, following the tie-up, Puretech will offer 360-degree solutions for ‘Online Image Management’ (OIM) which include – Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media Marketing (SMM).

Puretech Internet was founded in 1999. The company has digital strategy, web design and development, search marketing, social media marketing and content development as a part of their main operations. Puretech Internet has offices in NCR and San Francisco, in addition to its Mumbai headquarters.

Penn Schoen Berland is a Global Research based Strategic Communication Advisory. Its South Asia office was established in 2011 in Gurgaon and serves clients comprising of Indian corporations operating in the Indian Sub-continent, South East Asia & The Middle East.

Last week, WPP had launched VML Qais, its digital agency in India with its first office in Mumbai. Recently, the group had acquired, via its wholly owned agency JWT Singapore, a majority 51% stake in Hungama Digital Services Private Limited, a new entity which will house the digital agency business of Hungama Digital. WPP had also acquired a controlling majority stake in Quasar Media in 2007.

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