wordpress blog stats
Connect with us

Hi, what are you looking for?

Online Gifting Service Badhai.in Raises $200,000 In Funding

eInsignia Infosoft Private Limited which operates the online gifting service Badhai.in has raised $200,000 (Rs 1.094 crore approx) from private investors, reports Pluggd.in. The report states that the company plans to use the funds raised to build a new mobile app, improve its operations and for marketing purposes.

Started in March 2012, Badhai.in allows users to gift eVouchers across multiple brands either through the web or mobile. These vouchers are delivered through email and mobile and can either be redeemed at the company’s partner stores which includes offline retail stores like Croma, Lifestyle, Pantaloons, Big Bazaar among others and e-commerce portals like Flipkart, Inkfruit, Goibibo and many others.

In May 2012, the company had introduced social gifting and group gifting features to the portal. While group gifting enabled a group of users to put together their contributions and send a combined eVoucher, social gifting allows users to keep track of various occasions like birthdays, and anniversaries of their Facebook connections and send or schedule gift vouchers to them. One thing worth noting is that, Badhai.in allows users to redeem these vouchers partially over several occasions and across multiple brands although these vouchers are non-refundable and valid for one year from the date of purchase. , according to the company’s website.

Users can currently send gift vouchers ranging from Rs 100 – Rs 50,000 within India and the company had claimed to have tied up with more than 35 brands across various categories like fashion, electronics, consumer durables, grocery, restaurants, health services, sports, entertainment and speciality stores, as indicated by India Digital Review.

Other Players: Delhi-based Giftcart.com offers gifts for Men, Women, Boys, Girls and Babies and had recently raised $1 Million in seed capital from Tekcorps. eYantra, a corporate gifting and brand merchandising company, owns a consumer business portal Foostor.com and corporate gifting solutions portal logoprint.in and had acquired Privilege Corner, a corporate rewards & recognition company in January 2012.

Advertisement. Scroll to continue reading.

Intrasoft Technologies, which owns and operates the e-greeting cards site 123greetings.com, had also launched an online gifting e-commerce store in February 2011, which allowed users to send gifts along with greeting cards. According to the company’s latest quarter results (Q4 2012), this e-commerce store had shipped a total of 32,345 orders from 205 vendors.

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.


In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...


By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...


By Stella Joseph, Prakhil Mishra, and Yash Desai The Government of India circulated proposed amendments to the Consumer Protection (E-Commerce) Rules, 2020 (“E-Commerce Rules”) which...


By Rahul Rai and Shruti Aji Murali A little less than a year since their release, the Consumer Protection (E-commerce) Rules, 2020 is being amended....

You May Also Like


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ