A few days after it released a teaser, BSB, the joint venture between Bharti Enterprises and Softbank (Japan), has shared more details on what its third initiative in India, an application called Hike, is about: - Messaging App using both data and SMS: It appears to be a peer to peer (p2p) messaging application which uses both data and SMS to deliver messages. It appears that data will be used for messaging between users who are on Hike, and SMS will be used in case the receiver is not on Hike. Users who are not on Hike will probably be asked to sign up, which is what most messaging apps do. For example:Affle's Pinch does this. - Free SMS: Hike recently received an approval from the TRAI for more than 100 messages per day per SIM, even before its launch. The app is is offering users 100 free SMS' per month, and as a carrot for bringing more and more users to the app, is offering 10 SMS per user brought in. - SMS Spam blocking: as an added incentive, Hike also appears to be looking to address the issue of SMS Spam which plagues much of the Indian market, saying that it has filters which will block SMS spam, and learn to block spam with time. More here. Our Take While not much else is available on the application, a few initial thoughts on BSB's entry into this market: - Crowded, but there's room for growth: SMS and text messaging is…
- What is Google’s new plan to combat misinformation on its platforms in India? December 7, 2022
- Truecaller claims its government digital directory may tackle phone call scams in India December 7, 2022
- Platforms Responsible For Algorithmic Recommendations: Amicus Brief in U.S. Safe Harbour Case December 7, 2022
- Everything you need to know about Indian Central Bank’s CBDC project— digital rupee December 7, 2022
- Final Call: Reworking The Data Protection Bill, Delhi, 8th December December 7, 2022
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
New bill narrows focus over predecessors that went heavy on data sovereignty, localisation and compliance. What explains this change?
The Structure and Style of a Dogma Community: Conspiracy theories and organized Twitter engagement on Sushant Singh Rajput
Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement
Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?
A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'
India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...