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On Bharti Softbank’s Third Venture: A Messaging App Called Hike

A few days after it released a teaser, BSB, the joint venture between Bharti Enterprises and Softbank (Japan), has shared more details on what its third initiative in India, an application called Hike, is about: - Messaging App using both data and SMS: It appears to be a peer to peer (p2p) messaging application which uses both data and SMS to deliver messages. It appears that data will be used for messaging between users who are on Hike, and SMS will be used in case the receiver is not on Hike. Users who are not on Hike will probably be asked to sign up, which is what most messaging apps do. For example:Affle's Pinch does this. - Free SMS: Hike recently received an approval from the TRAI for more than 100 messages per day per SIM, even before its launch. The app…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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