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Mogae Media Launches Mobile Creative Agency Mobocracy; Airtel Deal

Mogae Media, the mobile marketing agency of Mogae group, has launched a mobile creative agency Mobocracy, reports Afaqs. Based in Gurgaon, the company claims that this is India's first single window mobile creative agency. Through this agency, Mogae intends to offer mobile web design services to brands to help them reach their target audience across various mobile platforms including iOS, Android, BlackBerry and various other screen resolutions of feature phones. The company stated that it will focus on mobile browser capability and mobile WAP optimisation by using optimised graphics while designing these mobile websites. Mobocracy claimed it will help brands set a realistic ROI target for the mobile platform, develop a mobile strategy and provide a technical back-end to enable a functional visual front-end. Mogae Media- Airtel Deal: In January 2012, Airtel had outsourced its advertising inventory management to Mogae Media, allowing the company to sell advertising space on mobile, DTH and broadband services, as well as manage special offers, discounts and freebies for its mobile commerce business. Following this, Airtel had launched a mobile advertising platform enabling advertisers to manage their campaigns, share reporting and analytics. This platform offered ad slots in the company's mobile internet (WAP), “messaging services” and Airtel digital TV, and it claimed that the platform offered “massive reach in a high impact burst which could be delivered in just a few hours using touch points such as end of call notifications, recharge notifications & Digital TV guides.”. While it was not officially announced by Airtel but it was likely that…

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