Mobile chipset maker MediaTek has inked a global strategic partnership with the microblogging service, Twitter to integrated the latter’s services into MediaTek’s mobile platform solutions, bringing Twitter access to feature phones that are powered by MediaTek’s Runtime Environment (MRE).
While the terms of the partnership were not disclosed but as part of the deal, MediaTek will preload the Twitter application in its MRE middleware as the default feature in its reference design for mobile handsets. This will allow manufacturers and brands to offer economical smart-feature phones which will run Twitter services on minimal memory and hardware requirements, according to the company. The company also claimed that through this app, millions of users will be able to get the same rich native Twitter app experience, one gets in smartphone apps like Twitter for iPhone or Twitter for Android which got updated yesterday.
MediaTek MT6255 solution will be the first model to embed the Twitter applications but MediaTek stated that the service will preloaded into all its mobile platforms in the near future.
MediaTek-Facebook Deal: MediaTek had inked a similar global partnership with the social networking giant Facebook in November 2011, wherein MediaTek preloaded Facebook’s services into MediaTek’s mobile platform solutions. The new Facebook application was first introduced by S Mobility* (Spice) and Micromax on their entry level, mid and high-end smart feature phones, in the Indian market. According to a statement from the company, over 40% of the overall Indian handset market was powered by MediaTek during 2010.
Other Partnerships: In May 2012, MediaTek had partnered with the mobile gaming company Gameloft to develop and support gaming apps on MediaTek’s feature and smartphone platforms. As per the deal, MediaTek MT6255 came pre-loaded with Asphalt 6: Adrenaline and trial versions of Block Breaker 3, Assassin’s Creed Revelations, and Brain Challenge 3. Prior to this, MediaTek had tied up with MoMagic, in which MediaTek had made an undisclosed investment and MoMagic had launched its app store for MediaTek’s MRE (Maui Runtime Environment) platform. MoMagic had also partnered with Disney’s Indiagames to develop games based on MediaTek’s MRE platform.