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Kyazoonga CEO Neetu Bhatia On Offline Tie-Ups, Self Service Events Platform, Mobile Apps

Following the launch of its Do-It-Yourself self service ticketing platform, Neetu Bhatia, Chairman and co-founder of online ticketing solutions provider, Kyazoonga spoke with us about the need for a DIY platform, competetion, managing event ticketing, among other challenges. On the competitive landscape in ticketing : Bhatia says she doesn't see much competition in the segment (Ed: what about BookMyShow?). She feels that ticketing isn't just about getting a web presence and payment gateway in place: "There are a lot of complex processes involved at the back-end, not just from a products and operations platform perspective but also for supporting the entire process from soup to nuts," she said. She mentioned that administering tickets gets sticky and that there's pressure from all ends, but Kyazoonga used a centralised inventory platform, for real-time sales updates and transparency in reporting. This also allows organisers to check pilferage. On Minimum guarantees for event ticketing: Kyazoonga does not take inventory risk and the risk of the inventory always lies with the organizer. "We'll stay away from taking the principle risk of inventory. What you're trying to say is that you just care about the money and not about the brand experience and quality of the attendees," said Bhatia. So why not adopt a hybrid (offline-online) sales model?: While Kyazoonga has partnerships with the likes of Bharat Petroleum (for IPL ticketing) and books and music store, Landmark, at times there were conflicts as sponsors turn out to be competitors. Bhatia says that retail chains like Landmark have access to…

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