Online video advertising network and technology platform, Jivox , has launched an interactive ad insertion solution for HTTP live streaming (HLS) on mobile sites and apps that support HLS video. The new service will let publishers and advertisers insert interactive video ads into live television streams that are delivered via mobile devices. This would allow broadcasters to offer additional inventory for live streams and monetize it.

HTTP live streaming delivers video streaming content, both on-demand and live video streams, to mobile devices that do not support Adobe Flash including Apple’s iOS, Windows Phone 7 handsets. Although, the announcement does not mention the Indian market but Indian publishers, specifically news broadcasters and VoD services, are prospective clients as they offer in-app or web video streaming.

Other developments

Last year, Jivox had opened its interactive video platform for licensing, allowing digital content publishers and owners in the Asia Pacific region to make use of Jivox’s video advertising platform to monetize their video content. In October, it had signed a video partnership with the online ad network Komli Media, providing exclusive access to its video platform in the Asia Pacific region along with existing publishers and customers  in India.

In November 2011, Jivox raised $8.2 million in a funding round led by Fortisure Ventures, with participation from existing investors Opus Capital, Helion Advisors and founder Diaz Nesamoney. The company intended to use the funding Jivox to push adoption of its interactive video advertising platform, and build out its technology platform to take advertising to multiple screens.

Jivox is a multi-screen interactive video advertising technology company that allows brand advertisers, digital agencies and publishers to deliver video ads with interactive and social sharing features. It provides tools like Jivox creative tool for interactive video ads to be served in-stream, in-banner and on mobile devices and tablets. Apart from that, Jivox also provides campaign performance tracking, brand awareness and purchase intent analytics for advertisers via BrandGage — its proprietary real-time analytics platform. Clients include Viacom, Videology, Bloomberg, Weather Underground, Fox News, Sun Times Media, Interactive One, Starcom, OMD, FUOR Digital, GroupM and Lee Enterprises.

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