Silicon Valley(US)  based JadooTV, Inc. and Dubai based, Pearl Media Group (“PMG”) have launched JadooPLUS, an entertainment service on JadooTV’s Internet protocol based streaming platform, which according to the company, will feature high quality licensed content from India, Pakistan, Bangladesh, Sri Lanka, Nepal, and Afghanistan. The company claims that JadooPLUS will be accessible on a wide range of devices such as smart TV’s, tablets, set-top boxes, gaming consoles, and mobile devices but its website does not have information on the apps. So it essentially sells set-top-boxes and offers content without subscription using an ad supported model.

Of the many channels offered in the service some major ones are – UTV Movies, Aaj Tak, E24 Bollywood, Nepal TV, Waqt TV and more. JadooPLUS will also include a selection of On-Demand TV Shows, Videos, and Movies from South Asia. Movies on JadooTV include Dabang, Ready, Tanu Weds Manu, Faltu, and others. Though there may be other movies available on JadooPlus(as the site claims). There is no option of downloading and saving the movies yet.

Pearl Media Group is a content aggregation and dissemination company based in Dubai. The company offers platform solutions to content owners in order to manage licensing rights and reach viewers across a widespread region.

Are all live TV streams on Jadoo legitimate?

The tie-up seems to be a legitimate content agreement. However, what’s intriguing  is the disclaimer at the bottom of the Jadoo website, which says that “JadooTV is not responsible for the content and does not guarantee nor claims any rights to the content. JadooTV is providing the streams of all the channels as they are available on the internet.” So we’re not sure if all live tv streams offered by JadooTV are part of legitimate content agreements. This means that the company monetizes through ads and by selling hardware, but it’s not clear whether it invests in content.

Even the ‘About us’ section describes the team as:  “Technology gurus with passion to serve our clients. We are a team of dedicated technologists, backed by visionaries, who believe that everyone should have the right to watch live TV, as it is meant to be. No one should be discriminated based on their location, credit, or ability to sign contracts.” The description looks more apt for an underground service than a mainstream IPTV service.

JadooTV sells devices through online stores in the US and Canada, and through resellers in Europe, Africa, Australia & New Zealand, and Asian markets (barring India).

Pricing:  Jadoo 2 full HD set top box is priced at $249 in the US. Iit is available for $299.99 in West Canada and $279 in the eastern region.  The warranty is offered at a price of $29. However there is no subscription fee to use JadooTV, which means that all the channels offered in the package are free and can be added through the device.

Other Players

Other companies in the market competing with Jadoo PLUS include Pyramid Saimira owned World TVerismo owned MelaTV, BVJS Communications’ owned  Malayalam IPTV(Internet Protocol Television) which  distributes Malayalam language television channels in US and Canada, over the Internet, Spuul a Singapore-based startup, which launched an online video streaming service featuring Indian content, and Eros Digital’s Eros Now.

Anupam Saxena also contributed to this post