wordpress blog stats
Connect with us

Hi, what are you looking for?

InMobi Acquires Appbistro & AppGalleries Owner MMTG Labs

Mobile ad network InMobi has acquired a San Francisco based startup MMTG Labs, reports TechCrunch. While the financial details of the acquisition were not disclosed, the report states that the entire team including co-founders Ryan Merket and Nalin Mittal will be joining InMobi. Founded in 2010, MMTG Labs operates a Facebook apps marketplace Appbistro and a white label app distribution platform AppGalleries (previously known as AppStores.com), which allows anyone to create a web and mobile compatible app gallery. While AppBistro allows developers to create apps for Facebook pages and Facebook Timelines and monetize it on a revenue-share basis, AppGalleries offers tools like an app curation service which allows publishers to curate apps from Apple's iTunes App Store, Google Play Store, Facebook and OpenAppMkt and features like the ability to run the app gallery on a custom domain, allowing developers to submit apps to their store, add their own reviews and ratings and more at zero fee. In August 2010, the company had raised $550,000 angel funding from Sand Hill Angels, Dave McClure’s 500 Startups, Sequoia Capital's Alfred Lin, i/o Ventures, Zelkova Ventures, Seraph Group, Erik Moore, and Thomas McInerney. As TechCrunch points out, it's likely that AppGalleries caught the attention of Inmobi, as it's a relatively novel concept. Publishers can deploy custom app stores and earn revenue in form of affiliate commission when users buy and install apps through their customised stores. AppGalleries also allows them to have sponsored app listings, so it's a smart way to integrate ad monetization via the app ecosystem. With more and more empowered…

Please subscribe/login to read the full story.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Amazon announced that it will integrate its logistics network and SmartCommerce services with the Open Network for Digital Commerce (ONDC).

News

India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?

News

After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples

News

In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection

News

The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ