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Industry Moves: InMobi, Yahoo

Mobile advertising network, InMobi has appointmented Shrikant Latkar as Vice President, Global Marketing. He will lead all aspects of marketing for InMobi, aligning the marketing strategy and brand positioning.

Latkar has an experience of over 18 years in the technology industry and has worked in leadership roles in marketing, product management and engineering at Juniper Networks, Avaya and Lucent Technologies.

Prior to joining InMobi, Latkar was at Aricent Group, a global innovation and technology services company, where he was responsible for marketing all products and solutions for the three business units: Product Engineering Services, Carrier Services and Solutions. Shrikant will be based at the InMobi San Francisco office in the USA.

InMobi provides advertisers, publishers and developers with a  global solution for advertising and a network that delivers the ability to reach 587 Million consumers, in over 165 countries, through daily mobile ad impressions. The company recently acquired Sprout, a  HTML5 authoring platform for mobile media. InMobi investors include SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. The company is based in Bangalore with offices in Bangalore, London, New York, San Francisco, Melbourne, Singapore, Tokyo, Nairobi, Johannesburg, Paris, Madrid, Hamburg, Dubai, Seoul and Moscow.

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Ashish Chadha has quit his job as National Sales Manager and Head of Videos, Yahoo India to launch his own mobile video focused startup.  He had put in his papers on 25th June as per Indiadigitalreview. In 2009, he joined Yahoo India as head of audience marketing and then moved on as head of  brand and consumer marketing for Yahoo in India, before moving in as national sales manager and head, Videos at the beginning of this year.

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Prior to Yahoo, Chadha has worked with the India Today group for about 5 years, where he headed sales and marketing as Associate Publisher for Business Today, Men’s Health, Harvard Business Review and Reader’s Digest. Chadha has also worked with brands like Canon, Thomas Cook and Siyaram’s.

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