MediaNama hosted a panel discussion on the “Monetization of Mobile Apps” at the mBillionth Awards South Asia 2012 on July 21st at the Eros Hotel, New Delhi. We had Dr. Abhinav Mathur (Spice Labs), Ashay Padwal (Vserv.mobi), Dev Khare (Lightspeed Ventures), Jonathan Bill (Vodafone India), and Rajiv Kumar (RockeTalk) on the panel, with Nikhil Pahwa (MediaNama) moderating the session. We had a riveting discussion, with a large part of the session focused on responding to audience Q&A. We'd be posting excerpts from the discussion in parts. Here's the first instalment, where panelists presented an overview of the Indian market, and also talked about their role in the eco-system: Nikhil: Java apps seem to be getting the highest number of downloads. What is it that you are seeing in India, in terms of trends on your network? Ashay: We are seeing increased usage from Android devices. Last month, we did 12% of ad requests on android, which four months back would have been around 4%. There is increase usage of android. In terms of unique users, it's not that skewed, but in terms of usage it is. The number of feature phone devices is also increasing, people who are browsing. The feature phone market using devices has also grown. In terms of SEA, Singapore is an iPhone market. Indonesia, blackberry penetration is high. Thailand, Malaysia, Phillippines, Vietnam are similar to India. Nikhil: What's the eCPM (effective cost per thousand impressions)? Ashay: Over the last 1.5-2 years, we have been consistently giving $5 eCPM for global inventory. Most of the time, developers deploy on multiple app stores, and you…
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