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Facebook Q2-2012: 955M Monthly Users; $1.18B Revenue

Facebook reported its quarterly earnings for the first time after the listing of its IPO, although it had included, its first quarter results in the amendment to its S-1 filing. The social networking giant reported a revenue of $1.18 billion, for the quarter ended 30th June 2012, an increase of 32%, compared with $895 million that it had registered in the second quarter of 2011.

A huge portion of Facebook’s revenues comes from advertising: It reported advertising revenue of $992 million, which was 84% of the total revenue and a 28% increase from the same quarter last year, while the rest was from payments and other fees.

Loss from operation: Facebook reported a GAAP loss from operations of $743 million, compared to a profit from operations of $407 million in the second quarter of 2011. However, non-GAAP income from operations for the second quarter was $515 million, compared to $477 million for the second quarter of 2011.

Net Loss: GAAP net loss for Facebook for the second quarter was $157 million, compared to net profit of $240 million for the second quarter of 2011. Non-GAAP net profit was $295 million or $0.12 per share, compared to $285 million and $0.12 per share for the same quarter in the prior year.

Users: Facebook’s Monthly active users (MAUs) were 955 million as of June 30, 2012, an increase of 29% year-over-year.Daily active users (DAUs) were 552 million on average for June 2012, an increase of 32% year-over-year, and Mobile MAUs were 543 million as of June 30, 2012, an increase of 67% year-over-year.

Corporate highlights:

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– Facebook announced proposed acquisition of Instagram, a popular photo-sharing app.

– It entered into a definitive agreement with Yahoo! to settle all pending patent claims between the companies and deepen the companies’ current business partnership.

– Its new data center in Forest City, N.C, became operational

– Sheryl Sandberg, chief operating officer at Facebook, joined the company’s board of directors.

Advertising highlights:

– Facebook expanded the rollout of Sponsored Stories in News Feed and enabled advertisers to buy Sponsored Stories in mobile News Feed.

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– It now has independent ROI data from more than 60 advertising campaigns using a variety of third-party methodologies like panels and marketing mix models

Product highlights:

– Facebook launched new mobile products including a new Facebook Camera app for iPhone, and an improved version of the mobile messenger app for both iOS and Android.

– It also launched the App Center where users can discover apps for mobile and web.

– Apple announced deep Facebook integration in the next version of  iOS and OSX.

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