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Facebook Extends App Center To India; Launches New Localization Tool

Facebook has rolled out its App Center to Facebook users in seven countries including Australia, Canada, India, Ireland, New Zealand, South Africa, and the United Kingdom with seven more countries including Brazil, France, Germany, Russia, Spain, Taiwan, and Turkey being added in the coming weeks.

This announcement essentially means that users in these regions will find a new bookmark labelled ‘App Center’ on the left side of their home page on Facebook.com and in the Facebook mobile apps for iPhone, iPad, and Android, which leads to Facebook’s app destination page.

Localization Tool: Along with this announcement, Facebook also launched a new localization tool for app developers through which they can provide translated versions of their app description on the App Center and across Facebook. Developers will be able to choose a primary language for their app along with additional secondary languages through a Localize tab on the App Dashboard. In the Localize tab, Facebook will offer recommended languages based on where the app is popular or developers can choose any language that Facebook currently supports. At the time of writing this article, the social network offered suport for six Indian languages including Hindi, Bengali, Punjabi, Tamil, Telugu and Malayalam.

Facebook asked developers to submit translated app detail pages soon and noted that the app developers which submit translations by July 13, 2012 will get a prioritized review, however it will review all submitted apps to make sure that these comply to Facebook’s App Center Guidelines.


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First announced in May 2012 and launched a month later in the United states, Facebook App center enables users discover and browse through Facebook apps, available on the platform. The company claimed that it has helped “millions of people” to discover and use new mobile and web apps quoting examples of game developers like Kixeye who apparently observed a higher average revenue per user for its games War Commander and Battle Pirates from the app center users. Disney also apparently saw a significant growth of new players originating from the app center for its games and claimed that these users were more engaged compared to users who came through other channels.

The app center currently lists apps on Facebook.com along with web, iOS and Android apps that use Facebook login mechanism. Interestingly, if the app is not a Facebook.com app, it redirects users to respective mobile app stores – iTunes App Store and Google Play Store, to download those native apps. That being said, Facebook had announced that it will allow developers to offer paid apps, under a beta program, in addition to apps that already feature in-app purchases and had recently launched telecom operator billing in India, in partnership with Airtel, Loop and Uninor.


– Facebook Claims 30% Of Indian Users Access Only Through Mobile Phones
– Facebook Q1 2012: $1.058 Billion Revenue; 51M Indian Users; Instagram Deal Breakdown
Facebook Adds Hindi Interface To Its Feature Phone App

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