Magic Pencil is a essentially a platform which allows educators to create courses, aggregate multimedia resources from a global repository or upload their own learning content and publish these courses to allow students access them over multiple form factors including tablets, smartphones and computers.
Content: EnableM said that the platform currently caters to management students and it has partnered with several reputed publishing houses to create a repository of premium management resources such as video lectures, case studies, industry reports, presentations, multimedia illustrations and management learning programs from global universities. Going further, the company also intends to expand this platform to other higher education and distance learning courses.
What’s worth noting though is that the app seems to offer access to reputed blogs in specific subjects like Marketing, Finance, Human resource among others. Further, it also seems to offers tools like finance assistant, calculator, document scanner & dictionary and an in-house app store which offers collaboration oriented apps like Fring, Wikipedia, SyncSpace, Whiteboard among others.
Tie-ups: EnableM claims to have deployed this platform in five Management colleges across Maharashtra and Gujarat as a pilot and is in talks with several other Higher Education and Distance Learning Institutions to deploy this platform. Speaking to Medianama, Riddhi Mahimkar, Product Manager, EnableM told that they also provide Android tablets worth Rs 6,000 to Rs 10,000 to institutions upon request. However, majority of the institutions just opt for the platform solution.
Availability: EnableM said that the app is currently limited to students participating in its pilot program, but it will soon release it across various app stores. It also plans to release an iOS based solution in coming months.
Earlier in the month, online publishing solutions provider Pressmart had launched a tablet-based learning solution which allows schools and students to store and access books, study modules, assessments, and notices and also offer student, teacher, parent and admin modules to regulate the student’s school activity. Before this, iProf launched XtraClass, an education solution for tablets which offers interactive study material for classes 9-12 and competitive exams like Common Entrance Exam (CEE) which will be the entrance exam for both IITs and NITs from 2013, All India Pre Medical Test (AIPMT) and Chartered Accountant Common Proficiency Test (CA-CPT) along with a 24×7 faculty interaction service.
Edutor Technologies had launched its education solution for Android tablets called ‘Augmented Classroom Solution (ACS)’ through which it offered learning material like digitized textbooks, multimedia material, interactive concept maps and assessments complementing the school syllabus on Android-based Tablet PCs.
Bangalore-based LimberLink Technologies also delivers engineering content to engineering students through an apprentice program called ‘Jed-i‘ (Joy of Engineering, Design, and Innovation) and had recently raised funding from Accel Partners. Aptech had partnered with Hungama to offer educational content on digital platforms which was recently deployed on Airtel’s DTH platform through an interactive value added service called iEnglish.