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Content Tie-Ups: Vibble TV-Shemaroo; Zenga TV-Turner Broadcasting

Vibble TV, a North America focused IPTV provider which offers Soutrh Asian content, has partnered with Indian content provider and aggregator for OTT (Over The Top) distribution, Shemaroo Entertainment. Following the tie-up, Shemaroo will provide old and new Hindi, Tamil, Telugu, Gujarati, Marathi and Punjabi movies on Vibble TV's internet based content platform. While the Vibble TV site does not offer much information, it mentions that the content can be accessed via its dedicated set-top box as well as via the subscriber's PC, tablet and mobile phone. Earlier this year Shemaroo entered into an agreement with iMusti.com to offer its hindi movies for purchase. Shemaroo had also partnered Airtel for the launch of Airtel mDivine — an interactive service for Airtel mobile customers that offers LIVE audio visual feed from religious shrines. ****** ZengaTV, the Indian mobile TV service provider, has partnered with Turner Broadcasting System to offer access to channels like CNN, Pogo and Cartoon Network. According to the company, the channels can be accessed free of cost. The content will be made available on Zenga's mobile tv platform across mobile phones and tablets. Zenga TV services are available on mobile networks including on Idea, Vodafone, Airtel, Aircel, BSNL, MTNL, Reliance, Docomo. Earlier in 2011, Zenga TV inked a deal with 9x Tashan to distribute the channel on its service. Zenga also partnered with ETV and Raj TV . The company had also announced a reality TV show in October last year.

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