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BlackBerry & Vodafone Launch MBA Test Prep App With IMS

Research in Motion (BlackBerry) in association with mobile service provider Vodafone has launched an application, Study Buddy, for B-School aspirants with test prep institution IMS, reports The Indian Express. The app is available for download on all BlackBerry handsets on Vodafone through the BlackBerry App World. The app has been developed by Omni-Bridge Systems.

The Study Buddy app offers mock tests for MBA entrance exams like CAT and CMAT. Apart from that, the app also offers campus placement tests that are used by IT and other organizations for recruitment. Students can also give tests where the questions are set by a random questionnaire from the data-bank, . All the test content data is streamed from the server and rendered in real-time. What’s interesting is that the app features BBM integration, and users can chat with their BBM contacts. One can also unlock more tests with the percentage scored in previous tests.


Availability: BlackBerry users on Vodafone can download the app separately on their handsets from the BlackBerry App World. Apart from that, the app also comes bundled with Vodafone BlackBerry Service Plan on Campus Pack. We tried to access the app from BlackBerry 9900 on Airtel connection, however, the app was not available for download. We noticed that the app download page mentions that it’s only available on Vodafone.

It’s interesting to note how BlackBerry is targeting the youth, especially college students, with apps and special plans, as it loses share to other platforms in the corporate segment.

Other Applications

Last year, Minglebox.com had launched Android App for CAT Preparation.  Vriti, an e-learning company recently launched VLearnSmart, an education platform that brings authors, distributors and students together to find, create and sell courses. VLearnSmart allows students to access more than 500 smart courses ranging from Class 1 to Degree courses for CBSE, ICSE, Maharashtra State Board and West Bengal State Board. It also provides preparatory material for Medical, Engineering and MBA exams. Apart from that, web portals like Minglebox.com, Shiksha.com and Pagalguy.com also provides material for CAT preparation.

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