TV18 Broadcast Limited, the broadcasting subsidiary of Network18 has announced a strategic joint venture with Viacom18 to launch a Content Asset Monetization entity, IndiaCast. While the financial details of this joint venture weren't disclosed, TV18 informed that IndiaCast was created to consolidate the distribution functions of both the media houses, increase operational efficiencies and reach newer markets. Gaurav Gandhi, who was previously the COO at Sun 18 Media Services (North), has been appointed as the CEO for IndiaCast and Anuj Gandhi, Network18's Group director (Distribution and New business development), has been appointed as the Group CEO of IndiaCast IndiaCast will be responsible for domestic and International channel distribution, placement services and content syndication for TV18, Viacom18, A+E Networks | TV 18 and the Eenadu group, pending the completion of its acquisition by Network18, across all platforms including Cable, DTH, IPTV, HITS and MMDS (Multichannel Multipoint Distribution Service). Further, all the content assets of both the media houses will be consolidated for monetization across all platforms in India and abroad. Going forward, Indiacast also intends to consolidate the content from Eenadu group for distribution, and the joint entity will offer a range of channels across multiple genres like Entertainment, Kids, News, Infotainment, Music and regional content. Channels included in this deal: A total of 26 channels are included in this deal. These include: TV18 Group - CNN-IBN, IBN7, IBN-Lokmat, CNBC-TV18, CNBC Awaaz and CNBC-TV18 Prime HD. Viacom18 - COLORS, MTV, Nick, Sonic, Vh1, Comedy Central and COLORS HD. A+E Networks | TV18 - History…
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