Naspers appears to have consolidated its general classifieds holdings in India: TradusAds, the online free classifieds site from its group holding ibibo Group, has been shuttered. The url tradusads.in now redirects to Olx.in. TradusAds was a free classifieds business, much like Olx. Tradus.in, which is Naspers’ e-commerce business is separate, and still active.
MediaNama readers might remember that, as of March 31st 2011, Naspers held a majority 71.5% stake in Olx, by virtue of an undisclosed amount of funding in 2010. Much of the TradusAds team has also moved to Olx: Saurabh Pandey, who used to head this vertical at TradusAds, is now Chief Operating Officer at Olx India, and he moved from TradusAds to Olx in March this year.
Amarjit Singh Batra, Country Manager (India) and VP of Business Development at OLX Inc told MediaNama that there were five people in the TradusAds team. At OLX India, “We’re six people currently, and we’re servicing the global setup from India. We are in continuing with the free classifieds, consumer to consumer model, unlike others who have moved to paid classifieds. Out technology is coming from outside, and we’re focusing on marketing activities in India.”
Batra declined to comment further on plans to scale, saying that if the company needs to add more people, it will do that.
The consolidation of TradusAds into OLX India isn’t surprising, given that OLX is a global business; it didn’t make much sense for Naspers to own two competing free classifieds business in the country anyway. This begs the question: Why launch WeChat in India, when Naspers already owns a stake in Nimbuzz? That move would, as we’ve heard, have more to do with Tencent.
OLX India competes with the likes of Quikr, which raised $32 million in financing recently, with Greynium owned Click.in as well as with Rediff LocalAds, Sulekha, ClickIndia, HTClassifieds.com, among others.