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Times Of India & TELiBrahma Offer Interactive Real Estate Ads; Augmented Reality?

Mobile advertising solutions company TELiBrahma recently partnered with Times Home Affairs, the real estate supplement of The Times of India, to include 23 augmented reality print ads in a special real estate feature that ran over last weekend. Among the ads that were featured include ads for prominent real estate developers like Sobha Developers, ETA Star, Skylark, Maxworth, DS Max, HM Group, SJR Group, Gopalan Enterprises, Salarpuria & Sattva Group, Shriram, Goel Ganga, Oceans, Mahaveer (Reddy Constructions). TELiBrahma offers a co-branded app with The Times of India (TOI) called Times intARact (a version of its intARact app), which allows readers to capture print ads, images, movie posters, brand logos, and texts featured in the Times groups newspapers, and use them to receive information and multimedia content. The co-branded app is available on iOS, Android, BlackBerry and various models of Nokia, Sony Mobile (previously Sony Ericsson), Motorola, LG and Samsung. How do these ads work? We tried the app on HTC Desire Z and an iPhone 4 and the functionality is quite similar to Google Goggles, except for the fact that it works only on select TELiBrahma-designated ads. One can capture the logo of any real estate developer mentioned above to browse through their ongoing projects and view the floor/legend plans & amenities present across all its existing real estate projects. One could also get their contact details and social media accounts (if any) or watch YouTube videos offering a walkthrough of that specific site. That being said, we are not sure how these videos are selected since we got an official video…

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