Mobile advertising solutions company TELiBrahma recently partnered with Times Home Affairs, the real estate supplement of The Times of India, to include 23 augmented reality print ads in a special real estate feature that ran over last weekend. Among the ads that were featured include ads for prominent real estate developers like Sobha Developers, ETA Star, Skylark, Maxworth, DS Max, HM Group, SJR Group, Gopalan Enterprises, Salarpuria & Sattva Group, Shriram, Goel Ganga, Oceans, Mahaveer (Reddy Constructions). TELiBrahma offers a co-branded app with The Times of India (TOI) called Times intARact (a version of its intARact app), which allows readers to capture print ads, images, movie posters, brand logos, and texts featured in the Times groups newspapers, and use them to receive information and multimedia content. The co-branded app is available on iOS, Android, BlackBerry and various models of Nokia, Sony Mobile (previously Sony Ericsson), Motorola, LG and Samsung. How do these ads work? We tried the app on HTC Desire Z and an iPhone 4 and the functionality is quite similar to Google Goggles, except for the fact that it works only on select TELiBrahma-designated ads. One can capture the logo of any real estate developer mentioned above to browse through their ongoing projects and view the floor/legend plans & amenities present across all its existing real estate projects. One could also get their contact details and social media accounts (if any) or watch YouTube videos offering a walkthrough of that specific site. That being said, we are not sure how these videos are selected since we got an official video…
- After CIC’s Decision, NIXI Resumes Publishing Dispute Resolution Decisions December 1, 2022
- The Delhi High Court ordered a sexually-explicit video to be taken off the internet December 1, 2022
- What India’s IT Minister has to say about the concerns around the new data protection bill December 1, 2022
- Tamil Nadu pushes for Aadhaar-EB card linking despite data risks December 1, 2022
- Info on Online Gambling Law’s Report & Consultation Can’t Be Provided: Tamil Nadu Govt December 1, 2022
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
The Structure and Style of a Dogma Community: Conspiracy theories and organized Twitter engagement on Sushant Singh Rajput
Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement
Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?
A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'
India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...
Why ‘group privacy’ should be recognised, and how ‘non-personal’ data becomes a regulatory blindspot
There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...