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Tikona Woos Broadband Users With FUP Free Plans

Tikona Digital Networks has introduced a new unlimited usage broadband plan, ‘Unlimited Usage Monthly Super Saver’ offering (download) speeds of 2Mbps speed and no FUP (Fair use policy), which implies that there would be no download cap or speed downgrade condition on broadband usage. The company is offering this plan for a rental of Rs 999/month. According to the company, new customers can also avail free installation if they choose an annual or six monthly subscription and a fifty percent waiver if opting for three months subscription.

Tikona offers Wi-Fi data connectivity to home consumers and SMBs. Users can check the availability of the service in their location by visiting their website Tikona.in, and entering their location details. Founded in 2008, the company claims to have coverage in 38 cities and more than 2,75,000 broadband users.

It’s interesting to note that Tikona has introduced a plan without a Fair Usage clause. Most private sector Indian ISPs put usage caps or throttle download speeds once a user crosses a pre-defined ‘fair use’ limit set by the ISP. Although, the TRAI had directed ISPs to refrain from using the term ‘Unlimited’ for such plans, most unlimited plans come with conditions.

We’re eager to see if this move could signal a change in the broadband segment and force other players such as Airtel and Reliance to come up with similar plans. There’s not much competition in this segment with very few players operating services, leading to a limited number of tariff plans. State owned telcos BSNL and MTNL offer unlimited plans, but they are priced higher compared to the one Tikona announced. MTNL’s 2Mbps Unlimited plan in Delhi costs Rs 1899, while its 1Mbps plan costs Rs 999.

When Is Tikona Rolling Out 4G?

Tikona had also won 4G BWA licenses in Gujarat, Himachal Pradesh, Rajasthan, Uttar Pradesh East and Uttar Pradesh in 2010, and had acquired spectrum by paying Rs. 1058.2 Crore. However, there is no information as to when Tikona plans to launch its 4G services in those tier II and tier III cities. According to a report by Telecomtalk, Tikona plans to launch its Long Term Evolution (LTE -TDD) based High Speed 4G Wirelss Broadband service by October 2012.

Recently, Bharti Airtel rolled out its 4G services at Kolkata and Bengaluru. Airtel also invested $165 million (Rs 927.39 crore approx) to acquire 49% interest in Qualcomm’s India entities that hold BWA/4G licenses in Delhi, Mumbai, Haryana and Kerala.

Also Read:
Airtel 4G: Move To Fixed Line If You Want 100GB Says Sanjay Kapoor

With inputs from Anupam Saxena

 

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