Reliance Communications (RCOM) has partnered with its sister concern and Reliance ADA Group owned online video content service provider, BigFlix, to offer full length movies to Reliance mobile's 3G subscribers. The company claims it is the first telecom operator to offer a 'full length' movie streaming service in the country. Enabling the service: Reliance 3G users can head over to vod.rcom.co.in on their mobile phones to browse the existing movie catalogue and choose a movie of their preference to start watching it. Reliance stated that it will be offering this service for Rs 30 per movie with no additional data charges or any hidden cost. The company also added that unlike other video streaming services, the consumer will have to pay for only the content and not for the data that has been used to view this content. Hence, we assume that Reliance will be streaming these movies free of cost to its subscribers. The company stated that users can stream video content across smartphones, tablets amongst others. Movies Offered: The service currently offers Bollywood movies across various genres like Comedy, Thriller, Drama, Romance and Action. At the time of writing this article, the website offered around 22 full length movies including titles like Dabangg, Bodyguard, Aarakshan, Jab We Met, Force, Hate Story, Ajab Prem Ki Gazab Kahani, and Race among others. Apart from full length movies, the site also offered film based promotional content such as trailers, music videos, and movie clips for free. Other Players: Other players in this segment include DigiVive which had recently launched an operator…
