Bangalore-based Viverati Interactive, which operates the online specialty restaurant guide, Poshvine, has raised an undisclosed amount of funding from MyFirstCheque, reports YourStory.in. The company intends to use the funds raised, to expand its reach and coverage.
Poshvine allows users to discover new dining and culinary experiences, and book them directly from the website. The company claims that it has partnered with industry people and enthusiasts to create unique curated experiences pertaining to food which is generally not available elsewhere. For instance, these experiences could include a cocktail making workshop by a professional chef, a 7-course meal at a farmhouse in the city outskirts or an offbeat adventure trail like a challenge bike tour on Nandi Hills.
Besides this, Poshvine also allows users to book tables at premium restaurants and claims to offer insider benefits, discounts and reward points for every table reservation which can later be redeemed for dining certificates at any Poshvine member restaurants. Users can browse through restaurants in three different categories – Insider Pricing, Chef’s specials and 1000-point tables, or search for their preferred restaurant to make reservations. The portal also allows users to refine their searches by locality, cuisine and ambience.
Poshvine also offers an electronic reservation book solution for restaurateurs allowing them to receive bookings through phone, website and Facebook page, manage their bookings and availability, and build their customer database over time. This solution also offers real time customer analytics and marketing services like sending SMS and email to their guest database, promoting their website and Facebook page among others.
The company currently has presence in Bangalore, Chennai and Hyderabad and it offers table bookings for 145 restaurants in Bangalore, 23 restaurants in Chennai and 10 restaurants in Hyderabad at the time of writing this article.
Other Players: Bookurtable allows users to make restaurant bookings in 10 Indian cities including Bangalore, Chennai, Delhi/NCR, Mumbai, Pune and Jaipur among others, and had recently tied up with the online and telephone business listings service, JustDial, enabling users to make reservations when they search for restaurant listings on JustDial. JustEat had also launched restaurant booking services in India by acquiring HungryZone in January 2011 and currently offers restaurant booking services in three Indian cities – Bangalore, Delhi/NCR and Mumbai. However, its worth noting that Poshvine caters to only niche and premium restaurants.