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MapMyIndia Launches Mobile Website

Location based services and maps company MapMyIndia has launched a new mobile web portal at m.mapmyindia.com which offers maps, driving directions and local search feature on all GPRS enabled smartphones.

The company previously offered a WAP version of its mapping service at wap.mapmyindia.com and a web version at MapMyIndia.com as well as maps.mapmyindia.com. It also offers a native mobile maps on Android and paid navigation apps for iPhone, Android, Windows Mobile and Symbian platforms. wap.mapmyindia.com now redirects to m.mapmyindia.com.

Features: The homepage is divided into four collapsible sections – Get Directions, Local search, location search and current location. We gave it a spin on HTC Desire Z and found that it has been optimised for the mobile screen and is quite touch friendly with large buttons for opening or collapsing any specific section.

Get Directions, as the name suggests, allows users to enter a start and end destination to receive detailed driving directions along with the distance and total duration. We noticed that both the start and end text box feature auto suggestions since it started suggesting probable places as we started typing. Users can either opt for the list mode to view text based driving directions or opt for the map mode to view directions on a map.

Users can also search for various points of interests across several categories like ATM, Restaurants, Movie theaters at a specific location or search for a specific business, place, locality and city to get driving directions from their current location. That being said, we noticed that the directions lacked pinch and zoom support at the time of writing this article.

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In April 2012, MapmyIndia had partnered with a California (USA) based company Telenav, to launch an iOS navigation app with House Number search and turn-by-turn voice navigation for an introductory price of $3.99 with a 30 day validity, following which it will be available at $29.99 with a one year validity. The app claimed to offer the ability to search and navigate to house numbers in 18 cities it had added in June 2011, covering 579,000 towns and villages and street-level navigation across 1,200 cities. It also offered voice navigation with Indian accent and pre-listed business places for search and navigation across restaurants, ATMs, hotels, hospitals, among other places.

In January 2012, it had launched an Android based Internet enabled in-dash GPS navigation and entertainment systems offering the ability to track the vehicle location in real-time with Aura, the company’s 3D connected navigation software, along with other services like live TV, access to Google Play Store (previously Android Market) for downloading apps, and MapmyIndia Maps v7.0 which claims to offer detailed maps covering 5,76,000 towns and villages at national level, 4000+ cities at street level, 36 cities with house-level details, 20 cities and 6.3 million points of interest.

It had also released MapMyIndia ShowNearby, a places app for iPhone, Android and BlackBerry and launched an Android tablet, CarPad, with built-in navigation support. The company was also partnering with Maruti Suzuki to bundle CarPad on select vehicles and claimed to have partnered with almost all car makers to sell CarPads, as noted in a recent Business Standard report which also suggested that MapMyIndia was planning to expand its operations to South Asian and African countries eying Rs 100 crore revenue in the current financial year.

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